Our Approach
Our Approach
About Equity Dynamics
Equity Dynamics Corporate Communications is a specialist consultancy dedicated exclusively to private markets.
We have experience of working across all areas of private markets with a particular specialism in the Private Equity sector. Working with Limited Partners (LPs) and General Partners (GPs) who require communications managed at the highest level, we offer credibility, discretion, and deep insight into the market.
Every client engagement is led by senior partners with decades of experience in private equity communications. This is not just our specialty — it’s our entire focus. We understand the unique dynamics, sensitivities and opportunities that shape the private capital ecosystem.
Our Approach
- Partner-Only Service – Every conversation, strategy and media engagement is handled by seasoned communications professionals, not delegated to junior executives.
- Sector Expertise – Years of working inside private markets give us a nuanced understanding of its challenges, opportunities and media landscape.
- High level relationships and unrivalled network – Our long history within the sector means we are well known within the private equity sector and have relationships with all of the top tier journalists that cover this space.
- Trust & Discretion – We manage sensitive information with absolute confidentiality and sound judgment.
- Impact-Driven – We focus on outcomes that protect and enhance your brand’s position among key stakeholders.
- • Round the clock – We know the demands that come with performing at the highest levels and as owners of our business, we are always available to our clients when they require support.
What LPs and GPs Want from a Communications Partner
In private equity, LPs and GPs have distinct priorities when it comes to communications. Equity Dynamics Corporate Communications specialises in meeting the needs of both sides of the capital relationship, ensuring messages are credible, strategic and effective.
LP Priorities
- Clear, transparent storytelling to boards, beneficiaries and stakeholders
- Protection of institutional reputation through risk prevention and crisis response
- Deep private equity sector knowledge and fluency in LP-GP dynamics
- Support in building confidence in GP selection and allocation decisions
- Specialised thought leadership on ESG, impact and risk management
- Discreet, strategic media engagement with trusted outlets
- Policy and regulatory engagement on ESG, disclosure and tax reforms
GP Priorities
- Compelling fundraising narratives that differentiate strategy and track record
- Proactive storytelling of portfolio company successes and exits
- Reputation and crisis management for fund, firm and portfolio incidents
- Leadership positioning through media, research, awards and conference visibility
- Transaction communications for M&A, IPOs, and divestments
- Global brand building across geographies and asset classes
- Media training for partners and deal teams to ensure message control
Issues facing the Private Equity sector right now
We understand the issues facing the sector at present and work with clients to navigate and add their voice to commentary on the market:
Macroeconomic and Geopolitical Headwinds
Persistent inflation, elevated interest rates, and tariff volatility continue to stall dealmaking and complicate valuation strategies. Elevated valuations especially from the 2021/22 boom, coupled with an uncertain lending environment are delaying exits.
Exit Challenges & Capital Lock-In
PE firms are holding a record number of unsold assets as exit routes remain constrained. As of mid-2025, many portfolio companies have been held for over five years, prompting increased use of continuation funds to offer LP liquidity amidst limited options.
Regulatory & Compliance Complexity
Cross-border dealmaking is grappling with greater regulatory scrutiny—from investment screening (e.g., CFIUS, UK CMA) to data privacy, ESG reporting, and valuation transparency. These factors are raising compliance burdens and slowing transaction flow.
Operational Overhaul & Asset Diversification
Firms are expanding into private credit, infrastructure, secondaries, and even retail products, increasing operational and back-office complexity. This demands enhanced systems for FP&A, investor relations, and regulatory readiness.
Liquidity & Retail Investor Access
Recent US policy shifts are opening the door to include private equity in 401(k) plans. Mixed signals around diversification potential, but critics warn of illiquidity, high fees, and systemic risks if retail sentiment turns sour.
Sector Selectivity & Market Realignment
LPs and GPs are showing selective appetite. While exits remain scarce, certain sectors like infrastructure, professional services, digital/AI, and energy (particularly in Europe) are holding up, offering paths forward amid broader activity stagnation.
Tech, AI & ESG: From Compliance to Value Creation
- ESG and sustainability norms are shifting from box-ticking to strategic value creation—requiring robust due diligence, decarbonisation planning, and nature-related assessments.
- AI is transforming deal origination, due diligence, and portfolio management. However, firms must pair it with human insight and manage emerging data risks.
Where We Can Help
Our core area of expertise is in the international private equity market and we are based in London. When needed, we work alongside like-minded partners to support our clients. Over many years, we have developed a network of best-in-class advisers who understand local markets outside the UK or are experts in industries where private capital is invested.
Global network
We have developed a network of selected partners across Europe, the US and Asia to offer additional local expertise at a high level. Equity Dynamics often coordinates regional and international PR programmes for its clients.
Sector Expertise
Equity Dynamics has deep experience at a sector level and works with specialist sector PR agencies particularly within Healthcare, Financial Services, Professional Services, Tech & Payments, Real Estate and Consumer – generating high quality press coverage for companies backed by private equity.